Tips / Your bar, ready for match days: what to prepare during the World Cup

Your bar, ready for match days: what to prepare during the World Cup

Tips

Match days are an opportunity to boost sales, provided your service is ready and your products are reliable. Discover which products you can include in your establishment to make the most of every game. 

Some events have the power to completely transform the pace and dynamics of a bar. The World Cup is one of them. Bars fill up, terraces come to life, and customers turn cafés, bars and even hotels into the perfect place to cheer on their national team. Whether they are watching the match from the very first minute or commenting on every play, football has a unique ability to bring groups of friends, families and fans together around a table or at the bar. 

That is precisely why the matches in the decisive stages (such as the round of 16 and the knockout rounds that follow) are an excellent opportunity to increase sales. But they also pose an operational challenge: dozens of orders can come in within just a few minutes, and customers expect fast, convenient service without long waits. 

The key is to plan ahead and rely on frozen doughs that help you offer delicious products with excellent flavour and texture in a simple, convenient and profitable way. What is more, the agility they provide will help you make the most of these high-demand moments. Let’s see how! 

Products designed for unstoppable service

During a match, few customers are looking for a complex meal. What works best are easy-to-share options that are convenient to eat standing up or while following the game, and that can be served quickly.  

Sandwiches, paninis, focaccias, individual pizzas and savoury snacks bring together exactly these qualities. Not only that: they also allow you to prepare part of the work in advance and focus your team’s efforts on service when the venue reaches peak occupancy. 

Cold sandwiches: speed without compromising on flavour 

A good selection of cold sandwiches will help you respond to orders quickly and significantly reduce preparation times. Here are some interesting options you can add to your menu: 

  • Parisienne Baguette  with Iberian ham, grated tomato and olive oil; roast beef with rocket and wholegrain mustard; or mozzarella, tomato and pesto. 
  • Daily Baguette Express with turkey breast, semi-cured cheese and lamb’s lettuce; tuna, boiled egg and roasted pepper; or smoked salmon, cream cheese and cucumber. 
  • Sourdough Mediterranean Rustic Bread with Italian mortadella, burrata and pistachio; cured pork loin with mature cheese; or hummus with roasted vegetables and baby leaves. 

These combinations use common foodservice ingredients and deliver a carefully prepared look without complicating operations. Give them a try! 

Hot sandwiches that always hit the mark 

If your establishment has a griddle, hot sandwiches will add extra value during the match. Here are a few ideas:

  • Baguette Parisienne with pork loin, melted cheese and caramelised onion. 
  • Barra Especial Express with grilled chicken, bacon and cheddar; pulled pork with barbecue sauce; or French omelette with cheese. 
  • Barra Rústica Mediterránea with roast beef and peppers; or marinated chicken with mild aioli. 

They are quick, filling preparations that are perfect for sharing. Are you ready to try them?

Pizzas and focaccias: must-haves for groups

When customers come in groups, sharing formats often become one of the most successful options. Assorted Individual Artisan Pizzas, Ham and Cheese Pizza, Barbecue Panini, Vegetable Panini, Tuna and Cheese Bocapizza and Bacon and Cheese Bocapizza make it possible to offer a quick solution for individual consumption, while the Rectangular Pizza Sheet makes it easy to create your own proposals with seasonal ingredients and serve them in portions for sharing.

Focaccia, on the other hand, also offers countless possibilities: from a classic version with mozzarella, tomato and basil to options with chicken, roasted vegetables or Italian cured meats. Yum!
 

Savoury snacks to accompany every play

Very often, all customers need is a quick bite to enjoy with their drink during the match. In this sense, references such as Hot Dog Pastry, Cheese Stick, Burger Square or Chicken Curry Square are especially suitable thanks to their ease of service and relaxed consumption during the game. For larger groups, the Galician Pie with Tuna allows you to serve individual portions quickly and create an ideal sharing option.

During major sporting events, as you can see, simplicity is often the best strategy. A menu that is too broad can slow down production and create unnecessary waiting times; by contrast, a balanced selection of cold sandwiches, hot options, pizzas and snacks makes organisation easier, improves turnover and enables you to serve more customers at peak times.

Practical tips to make more of the World Cup

  • Create a special match-day combo. Combine a sandwich, an individual pizza or a savoury snack with a drink at a fixed price to increase the average ticket and speed up the purchasing decision.
  • Prepare part of the production before the match starts. Having cold preparations and hot sandwich ingredients ready allows you to respond quickly during periods of highest demand.
  • Choose products that are easy to eat. Formats that can be eaten standing up or without cutlery improve the experience and encourage turnover in this context.
  • Think about groups. Including sharing options, such as focaccias, rectangular pizzas or empanadas cut into portions, helps increase consumption per table.
  • Use the atmosphere to communicate your promotions. Posters, chalkboards or small counter displays with messages such as “World Cup Combo” or “Match-Day Menu” attract attention and encourage impulse purchases.

The World Cup is much more than a sporting event: it is an opportunity to build customer loyalty, increase turnover and make every match feel more flavourful and full of energy. Let’s go for it!

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